Nanocs Global Resources Limited
Nanocs Global Resources Limted is a startup African company that offers integrated services ranging from supply chain management to distribution, delivery, and logistics.
They aim to redefine the movement of goods and services in Africa, emphasizing seamless and swift delivery.
Project Objectives
I began the project with these goals in mind:
1. Analyze the brand’s core values and personality and create a visual identity that embodies and represents those.
2. Develop unique branding that aids recognition, and builds consistency in messaging and the customer experience.
1. Analyze the brand’s core values and personality and create a visual identity that embodies and represents those.
2. Develop unique branding that aids recognition, and builds consistency in messaging and the customer experience.
Logo Rationale
With the brand’s core values in mind, I created a mark that expresses the synchronization between the company and the audience.
Their commitment to establish a connection with their customers and provide excellent delivery is made evident in the logomark, as it is made up of two separate parts to form the initial letter of the brand, “N”
It can also be used to represent a swift and seamless interaction between the brand and the audience, positioning themselves as a brand their audience can trust.
Typography
A bold, versatile typeface was needed to create the logo design, and Tactic Sans was chosen. The typeface was chosen to add a bold visual representation to the brand.
After considering the brand's target industry, it was decided that the best way to convey information would be through the use of a modern, minimal, sans-serif font like Creato Display. This typeface comes in various weights, is perfectly suited for various forms of digital and print media, and is also easy to read.
Brand Application
The visual identity is being used in a variety of contexts, from apparel and merch to stationery, in an effort to enhance customer experience and increase brand awareness.
